With the popularization and development of Internet technology, online consumer buying habits shift from the line. The latest report shows that in 2015 the air purifier online market accounted for 66% of the entire market. At the same time, after the introduction of the new national standard, air purifiers and barbarian growth pattern will be the end, some of the poor quality of the air purifier products will be ruthlessly eliminated.
Recently, the "2015 Chinese air purifier Industry Report" released, the report shows that in 2015 retail sales of air purifiers is 352 million units, an increase of more than 8%; retail sales of nearly 75 billion yuan, an increase of 10%. It is noteworthy that in 2015, air purifiers online retail market reached 2.3 million units, accounting for 66% of the market; retail sales of more than 4.2 billion yuan, accounting for 57% of the market.
In 2014, air purifiers online retail accounted for about 53%. By 2015, the air purifier market steady growth, online sales can be described as fame. Jingdong as the largest online air purifier sales channels in 2015, retail sales grew 29%.
Retail monitoring data show that in 2015 the number of online air purifier brand is about 350, the next year the number of lines three times. In the same year, the number of new models released 500 online, three times is offline. As the domestic air purifier standard has yet to introduce, under the strong market, profit-driven capital pouring into the market, is also confusion is inevitable. Strong demand and a lack of standards in the market environment, the air purifier market incentives barbaric growth.
Related Industry insiders said that online sales of air purifiers popular for many reasons, including, thriving online channels to attract more and more air purifier brand choice cooperate with many brands under the original release of the new line the first to launch online models or for special line; with the popularity of smart phones, the online payment system, the ratio of the mobile terminal can be improved later, smartphone users can quickly and easily to the product selection; a variety of online shopping holiday promotional activities in the form of unconventional, mingled on the shopping experience and social networks, the air purifier in the price also has certain advantages, stimulate consumer desire to buy.
Understandably, since the 2011 invasion of haze, the air purifier market demand has been increasing. According to data provided by a search engine, in December 2015, "air purifier" searches for the term peak, average weekly search index on the 20th to 26th of 24304, and 2011 before January 2014 in December, the highest weekly average search index is 9556.
But it is worth noting that compared to domestic brands, foreign brands with strong brand strength and technological superiority in the air purifier market to flex its muscles. Online sales to Jingdong, for example, search for air purifiers appear altogether 17000 product. Sales of the top 10 brands, and 9 are foreign brands. Data show that the market share of the top 10 online air purifier brand sales accounted for 53% of the entire comprehensive online market. The offline market, foreign brands is accounted for 80% of offline retail sales.
"2015 Chinese air purifier Industry Report" that, on the one hand, consumer demand for air purifiers is increasing, it is this consumer demand stimulated concerns about the air purifier, which is the development of the air purifier industry potential power; on the other hand, consumers in the purchase of an air purifier is no longer blind consumption, choosing instead to first understand the relevant knowledge of the air purifier, and then make the purchase decision.
March 1, 2016, GB18801-2015 "air purifier" the formal implementation of the new national standard in the industry caused no small response, stimulate air purifier market accelerated shuffle. After the implementation of the new national standard, non-compliance of the air cleaner began to shelf, from online to offline, the air purifier market gradually return to rational.