In recent years, under the haze "new normal", the air purifier industry development in China to achieve a great leap forward. Since 2013 high outbreak, the air purifier market has entered its fourth year. Looking ahead, the air purifier market will remain level steadily. With the introduction of the new national standard and supporting details, sustainable and healthy development of the market empty net, it will become inevitable.
Referred to the development of the air purifier industry, we have to mention one word - haze. Hottest industry as haze from birth, the air purifier market growth is amazing. Some say it is "public tragedy", some said that the invasion of haze awakened national awareness for environmental protection, but also improve the people's attention to indoor air. In recent years, under the haze "new normal", the air purifier industry development in China to achieve a great leap forward.
"2015 Chinese air purifier industry report" data show that in 2015 retail sales of air purifiers is 352 million units, an increase of more than 8%; retail sales of nearly 75 billion yuan, an increase of 10%. 2013, China's air purifier market sales growth figures as high as 162.7 percent, which is the air purifier market is the most crazy year. And the rapid growth of the previous two years is different from 2015, the development of the air purifier industry is more rational, the growth rate is slowing down. On the one hand, since the national environmental governance horn sounded, our air quality has significantly improved; on the other hand, consumers in the purchase of an air purifier is no longer blind, becoming more rational consumer behavior.
Air purifier market since 2013 has been explosive growth in its fourth year. Continuation of the end of 2015 years of rapid outbreak of the first quarter of 2016 air purifier market is still maintained a relatively good development trend.
Looking ahead, the air purifier market will remain level steadily. According to GfK air purifier retail market size estimates, the overall air purifier market will reach sales of nearly 8 billion yuan in 2016, in which the proportion of the online market will continue to expand, is expected to retail sales accounting for more than 60 %.
Overall, the Chinese air purifier to maintain a lower amount, the market demand has not been fully stimulate the development of space is very large. Therefore, the industry outlook for the air purifier market is very promising. The industry agreed that, at present, the air purifier market is mainly concentrated in Beijing, Shanghai kind of ultra-tier cities, has limitations on the area. However, as consumers enhance the awareness of air purification, the local market started evident. Future local market is likely to become an air purifier market growth booster.
To regulate the market, the National Standardization Management Committee since 2012 started the national standard GB / T18801 "air purifier" revision. The standard was published September 15, 2015, and on March 1, 2016 formally implemented. With the development of the implementation of the new national standard air purifier industry has entered a new stage. For air purifier new national standard implementation, mainstream enterprises mainly from perfect product technology, enhancing technological innovation, and strictly control product quality, the positive aspects of the new GB Publicizing the knowledge to start. Industry reshuffle will be completed gradually standardize the market order is imperative.
After the empty net introduction of new standards, the industry still has not stopped efforts to successfully empty net special committee of industry standard groups to start will be held, but also to explore after the introduction of the new national standard, a very valuable relay.
Recently, the China Association for Quality Inspection of air purification equipment specializing in the first session of the second meeting of the Governing Council and the "new air purification system construction and acceptance norms" and other two groups will be held simultaneously in standard start during the Shanghai International Air Show.
On this council, "air purification system construction and acceptance norms", "indoor air quality monitoring technical requirements," the two standards simultaneously. Institute of Process Engineering Associate Professor Yueren Liang, director of the China Academy of Building Research Center Deng Gaofeng low carbon building standards were made on the two related presentations, and set up a standard against the background, scope and other aspects of the standard rationality the relevant discussion.
China Association for Quality Inspection of air purification equipment Professional Committee executive vice president of full-time Dengrui De pointed out that China air purification equipment is entering the stage of rapid development, but development of the industry there are still some problems, lack of standards, monitoring of adverse brand of chaos to the enterprise the long-term development and consumer choice has brought a certain amount of confusion, he called on the future of air purifier enterprises should innovation and development, to build influence in the industry to contribute their efforts to the cause of people's health.